Denim was founded in 1976 as a fragrance brand designed specifically for men who want a distinct and long lasting fragrance. 

We first launched our renowned Aftershave and Deodorant Body Spray in three variants -

Original

Black

Musk

Today, we boast a complete personal care line, ranging from fragrances to shaving products, formulated to empower men to be comfortable in their own skin.

In the personal care scene, denim represents an iconic brand, which since the first years of its launch has entered everyday use and in the collective imagination thanks to attractive and engaging communication campaigns